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Marketing, PR and Consumer


Business guru Peter Drucker said, “The aim of marketing is to understand your customer so well the product or service fits hi/her so well it sells itself”. Put another way, the purpose of marketing is to identify the specific goals and needs of customers, to guide the creation of products to fulfil them and then bring the two together via various sales platforms. Today there is certainly crossover in the digital space, but specific roles covered include:

  • Marketing Director
  • Advertising Director
  • Product Manager
  • PR Manager