Based in Alexandria, this fast-growing Australian online fashion retailer is known for its trend-led, feminine, and affordable styles. The brand has built a global presence with a strong following among Gen Z and millennial women. With new arrivals dropping weekly, the brand delivers must-have looks for every occasion - from casual wear to statement party pieces - driven by data, digital innovation, and a customer-first mindset.
About the Role:
The Senior Performance Manager will lead performance marketing across paid, social, and search channels, driving growth in traffic, conversions, and ROI. Reporting to the CMO, managing a team of specialists, using data-driven strategies to deliver cohesive, results-focused campaigns and expand the brand's digital presence.
What You'll Be Doing:
Digital Strategy & Execution - Develop and implement multi-channel performance marketing strategies, optimize spend allocation, and lead campaign execution across paid, social, and search.
Analytics & Optimization - Track KPIs, build dashboards, and translate data insights into actionable improvements, using A/B testing, segmentation, and personalization.
Customer Acquisition & Retention - Drive acquisition through targeted campaigns, support retention via retargeting and CRM collaboration, and increase customer lifetime value.
Budget & Stakeholder Management - Manage marketing budgets for ROI/ROAS, partner with internal teams, agencies, and vendors, and align campaigns with broader business goals.
Leadership & Compliance - Lead and mentor a team, foster innovation and accountability, ensure effective tracking/tech integrations, and uphold compliance with legal and brand standards.
What We're Looking For:
5+ years in a leadership performance marketing position, ideally in fashion, eComm or retail
Must have a background in ecommerce
Deep, hands-on experience across Paid Social, Search, Programmatic & Affiliates
Confident strategic thinker - able to assess campaign structure, testing methods, and what approach will drive results
Strong data and reporting capabilities, ideally with Supermetrics or similar tools
Comfortable leading and nurturing a junior team, providing guidance and support
Why This Job?
Sponsorship available for the right candidate
Based in Sydney's fashion hub, Alexandria 2015
WFH flexibility
Generous team discounts
Career progression opportunities
Fun monthly team activities and the chance to bring your dog to work!
📩 Ready to take the next step? Apply now via LinkedIn or email your CV to emmac@tshr.com.au
