Nicole Goumal

Nicole Goumal is a dynamic, results-driven leader and the General Manager of Digital, eCommerce, Marketing & Design at TSHR – Trak Search and HR – where she is also a shareholder in the wider recruitment group. She specialises in executive search across Digital, Ecommerce, Creative, Marketing, and Design, supporting clients across Australia and key international markets.

With more than 16 years’ experience in fashion and creative recruitment, Nicole is recognised for her ability to identify and secure top-tier talent for senior and executive roles. Originally from the UK, she began her career after completing a Fashion Degree in Manchester, spending over a decade recruiting with two prestigious global agencies. During this time, she partnered with many of London’s most influential brands, delivering expert recruitment solutions across Design, Technical, and Production disciplines.

Nicole relocated to Sydney in 2014, fulfilling a long-held personal goal and joining Scarlett Recruitment, where she successfully built strong capability across creative and product roles including design and buying. Over the following nine years, she refined her focus toward the rapidly evolving Digital and Marketing landscape. Today, she is regarded as a trusted specialist in digital talent, advising clients on talent trends, organisational design, and capability development across the entire digital ecosystem.

With deep industry insight, international experience, and an intuitive grasp of emerging digital and creative trends, Nicole consistently elevates recruitment outcomes for fashion, retail, digital, and consumer brands seeking high-impact talent.

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Recent projects include:

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• Chief Marketing Officer – Direct to Consumer Retailer

• Chief Operations Officer – Amusement/Entertainment Industry

• GM of ecommerce – Leading Australian retailer

• Head of Omni-Channel – Activewear Brand

• eCommerce & Omnichannel Director – Global Luxury Brand

• Chief Digital Officer – Australian Brand House

• Digital Marketing Manager – Women’s Pureplay Fashion business

• CMO – High End, Luxury Accessories Label

• Creative Manager – Womenswear Online Fashion Brand

• Country Manager – Women’s Global fashion Brand

• CRM Manager – Global Accessories and RTW Brand

• Marketing and Brand Director – Accessories Lifestyle Brand