Banner Default Image

Nicole Goumal

Nicole Goumal

General Manager - Digital, Marketing & Creative

Nicole Goumal is a dynamic and results-driven professional serving as the General Manager of Recruitment at TSHR – Trak & Scarlett Recruitment. With a remarkable career spanning over 16 years in fashion recruitment, Nicole has showcased exceptional skills and expertise in sourcing top talent for senior and executive positions within the fashion industry. Her current primary focus revolves around the rapidly evolving domains of Digital, Ecomm, Online, Creative, Marketing, and Design, extending her influence across Australia and international markets.

Originating from the UK, Nicole commenced her career after completing her Fashion Degree from Manchester. Her journey began in the UK recruitment scene, where she spent over a dozen years collaborating with two prestigious international agencies. During this period, she formed strong partnerships with some of London's most renowned brands, specializing in Design, Technical, and Production staff placements.

In pursuit of a lifelong aspiration, Nicole made the momentous decision to relocate to Sydney in January 2014. Joining Scarlett Recruitment, she seamlessly transitioned into the fashion sector and made a lasting impact by successfully recruiting for a diverse range of creative roles, including apparel design and buying. Over the subsequent 9 years, Nicole meticulously honed her specialization, zooming in on the Digital and Marketing realm. Her expertise now encompasses a wide array of roles within the Digital Sphere, solidifying her standing as a go-to expert in the field.

Nicole Goumal embodies the epitome of success in fashion recruitment, consistently driving value by connecting exceptional talent with innovative and trendsetting brands. With her passion for the industry, unparalleled experience, and keen eye for emerging trends, Nicole continues to make waves in the dynamic landscape of fashion and digital recruitment.

Recent projects include:

Chief Marketing Officer – Direct to Consumer Retailer

Chief Operations Officer – Amusement/Entertainment Industry

GM of ecommerce – Leading Australian retailer

Head of Omni-Channel – Activewear Brand

eCommerce & Omnichannel Director – Global Luxury Brand

Chief Digital Officer – Australian Brand House

Digital Marketing Manager – Women’s Pureplay Fashion business

CMO – High End, Luxury Accessories Label

Creative Manager – Womenswear Online Fashion Brand

Country Manager – Women’s Global fashion Brand

CRM Manager – Global Accessories and RTW Brand

Marketing and Brand Director – Accessories Lifestyle Brand

Consultant's Specialisations