Digital Insights Analyst

Full-Time | Rosebery - Digital, E-Commerce & IT Head Office

We're looking for a Digital Insights Analyst to join a fast-paced, global digital team and play a key role in shaping how data drives performance across e-commerce, content, and omnichannel experiences.

This role is ideal for someone who loves turning complex data into clear, actionable insights and enjoys partnering with cross-functional teams to optimise customer journeys, engagement, and conversion.

About the Role

Reporting to the Digital Performance & Optimisation Senior Manager, you'll be responsible for delivering high-quality digital reporting, performance measurement, and insights across regional websites and platforms. You'll work closely with global stakeholders across Digital, Marketing, CRM, Buying & Planning, Retail Operations, and Client Services to support data-led decision-making at every stage of the customer journey.

Key Responsibilities

• Gather, interpret, and visualise data from multiple sources (including GA4, BigQuery, and A/B testing tools) to uncover insights and recommend enhancements to the digital experience

• Deliver meaningful insights and clear storytelling to support wider business strategy and digital vision

• Support the design, optimisation, and governance of GTM, GA, and BigQuery data structures in collaboration with internal teams and external agencies

• Partner with BI and digital leadership to develop automated dashboards that enable accurate, timely reporting

• Analyse the end-to-end digital journey - from acquisition and onsite behaviour to content performance, product journeys, personalisation, and post-purchase touchpoints

• Contribute to an omnichannel understanding of the customer by connecting online insights with boutique and in-store engagement data (including inbound and outbound journeys such as returns)

• Identify opportunities to improve analysis through new tools, methodologies, or data processes

• Leverage AI and advanced analytics techniques to accelerate insight discovery and enhance reporting outputs

• Partner on the development and delivery of the annual Digital Experimentation Roadmap

• Use analytics, heatmapping, experimentation platforms, and historical results to define clear problem statements and testing hypotheses

• Conduct robust A/B test analysis, delivering actionable recommendations to improve the digital client experience

• Support experimentation design through pre-test calculations including sample sizing, test duration, and statistical significance

• Assess and improve internal processes for digital reporting and communication

• Build strong relationships with teams across Australia, the US, Europe, and Hong Kong, including BI, digital marketing, and omnichannel operations

Skills & Experience

• Proven experience with digital analytics tools including Google Analytics (GA4), GTM, and BigQuery

• Strong analytical mindset with the ability to translate data into clear, compelling insights

• Hands-on experience with A/B testing and multivariate testing, with a solid understanding of statistical principles

• Experience working with dashboards such as Power BI, Looker Studio, or Tableau

• Advanced proficiency in Excel, with strong PowerPoint and Word skills for analysis and presentation

• Comfortable taking ownership, learning quickly, and working in a dynamic environment

• Experience within luxury or premium retail is highly regarded

• Strong understanding of current eCommerce and digital shopping trends

What Success Looks Like

• Delivering insights that are actionable, accurate, and clearly communicated

• Building trusted relationships across diverse stakeholder groups

• Driving continuous improvement through data-led optimisation

• Maintaining high standards while working toward ambitious performance goals

Core Behaviours

• Results-driven and detail-oriented

• High integrity and accountability

• Positive, solution-focused mindset

• Collaborative and team-oriented

• Adaptable to change and evolving priorities

• Strong problem-solving and decision-making capability

• Committed to ongoing personal and professional development