E-Commerce

• Develop and implement e-commerce strategy to maximize revenue and ensure the highest standard of customer service
• Analyze customer insights, consumer trends, market analysis and marketing best practices in order to build strategies
• Promote existing products and develop new customers
• Manage relationship with e-commerce platform provider
• Ensure the look and feel of the brand sites and any brand exposure are aligned with corporate brand standards and guidelines
• Identify issues & opportunities for service initiatives to improve customer experience
• Work closely with all key stakeholders in the APAC team, the local team and HQ such as Merchandising, Planning, Marketing, Digital, IT, Logistics and Retail
• Collaborate with Marketing in developing and implementing e-tailing marketing strategy

Marketing

• Develop marketing plan to support achievement of the e-commerce and retail business targets
• Work closely with retail team to formulate promotion strategy and design tactical campaigns

• Plan and execute CRM plan with to retain existing customers and increase customer base/brand loyalty

• Use analytics to measure, evaluate and report performance of marketing activities and channels
• Drive offline and online traffic and conversion, continuing to improve web customer experience, design and contents, and social media presence
• Develop and manage cross-channel digital marketing campaigns, including email marketing, SEO, PPC
• Work with external agencies when required to develop online and offline presence

Essential Criteria:

• Degree holder in E-commerce / Business / Marketing or related disciplines
• 5 years business experience in E-Commerce and marketing
• Experience in fashion brands is highly preferred
• Hands-on experience in different aspects of e-commerce business: content creation, driving traffic, inventory management product fulfilment, customer service, etc
• Solid knowledge and experience in SEO, PPC, e-marketing, social media and analytics
• Proactive, customer-oriented, with strong interpersonal and communication skills

To apply, please use the appropriate link quoting reference #9215 or email honorm@tshr.com.au

Please note, only those applicants with relevant industry experience will be contacted in relation to their application.