Job description

A premium fashion accessories brand with a growing global following - known for trend-setting designs, timeless silhouettes, and commitment to quality craftsmanship that blends fashion, confidence, and creativity. Whilst the business is still small, it is growing rapidly, so needing an experienced Ecommerce, Digital & Marketing Manager with a strong fashion and retail background to lead and scale a global online business.

It's a senior, hands-on role with clear accountability for revenue growth, conversion performance, CRM, SEO, and overall website optimisation across multiple international markets.

You'll own the full customer journey, from brand storytelling and community building to ecommerce performance, CRM, SEO, and conversion optimisation. Working alongside internal teams and an external agency focused on Meta ads, you'll manage other paid media, digital campaigns, and website optimisation.

What You'll do

Ecommerce & Digital

Own and optimise Shopify performance, site merchandising, CRO, apps, and plugins
Manage CRM and retention via Klaviyo, including lifecycle flows, segmentation, and loyalty strategies
Lead SEO and organic performance, technical site updates, and content optimisation
Monitor performance through GA4, Google Search Console, and other analytics tools
Advise on upgrades or improvements to enhance efficiency and performance

Marketing & Brand

Plan and execute marketing campaigns, content calendars, and social media strategy
Build and engage the brand's digital community, including influencer and ambassador programs
Manage photoshoots, brand assets, lookbooks, and marketing materials
Lead experiential activations, pop-ups, and community events
Support PR initiatives and ensure brand consistency across all touchpoints

Why You'll Love It

Be part of a fast-growing, design-led fashion brand
Join a small, passionate team that values creativity, individuality, and innovation
Run and own the marketing, ecommerce & digital space
Work in a collaborative, supportive, and energetic environment
Eastern Suburbs based position with flexibility

About You

Proven experience in fashion/retail, ideally with a premium or global brand
Hands-on with Shopify and CRM tools like Klaviyo
Strong experience in digital marketing, SEO, website optimisation, and performance tracking
Experience with activations, pop-ups, and community events is highly valued
Commercially minded, proactive, and able to balance strategy with day-to-day execution

This role offers the chance to bring maturity, creativity, and commercial expertise to a founder-led, fast-growing global brand.

APPLY NOW or send your CV to emmac@tshr.com.au