Social Media Coordinator - Fashion Industry
Alexandria, NSW | Full-Time

About the Role
We are seeking a creative and highly organised Social Media Coordinator to support the execution of our social media strategy across a growing fashion brand. This role is perfect for someone who lives and breathes digital content, stays ahead of social trends, and understands how to translate brand identity into engaging stories that drive community, awareness, and growth.

Key Responsibilities

• Assist in planning, creating, and scheduling daily content across Instagram, TikTok, Facebook, Pinterest, and emerging platforms.

• Support end-to-end content production including shooting, editing, and briefing creative assets.

• Maintain and grow social media communities by actively engaging with followers, responding to comments/messages, and monitoring brand mentions.

• Help implement paid social campaigns by coordinating assets, copy, and timelines with internal teams and external partners.

• Conduct weekly and monthly performance reporting to track growth, engagement, and content effectiveness.

• Identify social trends, influencers, and opportunities within the fashion and lifestyle space.

• Coordinate product for shoots, gifting, influencer seeding, and community-building initiatives.

• Ensure all content aligns with brand tone, visual direction, and seasonal storytelling.

• Organise content calendars, approvals, and internal communication to ensure smooth rollout of campaigns.

Skills & Experience

• 1-2 years' experience in social media, content, or digital marketing-preferably within fashion, retail, beauty, or lifestyle.

• Strong creative eye with confidence in basic photography, videography, and editing (Reels/TikTok especially).

• Excellent written communication skills and ability to craft on-brand social copy.

• Understanding of analytics tools (e.g., Meta Business Suite, TikTok Analytics, Google Analytics).

• Ability to multitask in a fast-paced, trend-driven environment.

• Passion for fashion, emerging culture, and digital storytelling.

What We're Looking For

• A proactive team player with a flair for creativity.

• Someone who stays across cultural and platform trends.

• A strong sense of brand and visual identity.

• A collaborative personality who thrives in a dynamic, fast-paced fashion environment.

If you are interested please email leannec@tshr.com.au