THE COMPANY

This is a well-established, digitally focused retail and eCommerce business with a strong customer following and a growing online footprint. The organisation is investing heavily in customer data, engagement, and loyalty as key drivers of long-term growth.

You'll be joining a collaborative, commercially minded environment where customer experience and performance go hand in hand, and where ideas are encouraged, tested, and scaled.

THE ROLE

This is a senior, high-impact opportunity for a Customer Lifecycle & Loyalty Manager to own and evolve customer engagement across the full lifecycle.

You'll lead strategy and execution across core owned channels, with a strong focus on retention, loyalty, and lifetime value. Blending data, creativity, and commercial thinking, you'll design personalised journeys that deepen customer relationships and deliver measurable results.

This role partners closely with marketing, eCommerce, CX and product teams and has strong visibility with senior stakeholders.

Day-to-Day

• Own customer lifecycle strategy, segmentation and communications across key owned channels

• Drive growth, engagement and monetisation of customer databases

• Design and optimise automated journeys aligned to customer behaviour and business goals

• Analyse performance, customer insights and trends to continuously improve ROI

• Oversee loyalty initiatives, including member communications and engagement activity

• Collaborate cross-functionally to deliver consistent, seamless customer experiences

• Prepare clear reporting and insights to inform decision-making at a senior level

EXPERIENCE REQUIRED

• 5+ years' experience in CRM, lifecycle, retention or digital marketing roles

• Strong hands-on experience with CRM platforms, email marketing tools and segmentation

• Proven ability to translate data and insights into actionable strategies

• Commercial mindset with a balance of creativity and performance focus

• Strong stakeholder and project management capability

WHY YOU'LL LOVE THIS

• Own and shape a high-profile customer lifecycle and loyalty function

• Genuine influence on retention, engagement and revenue outcomes

• Strong collaboration with senior leaders and cross-functional teams

• Fast-paced, collaborative environment with room to innovate

• Opportunity to make a tangible impact on customer experience

SALARY

$120,000 - $140,000 base + Super (depending on experience)

HOW TO APPLY

Hit the apply button through Seek or send your resume directly to ralphg@tshr.com.au with the email title "Customer Lifecycle & Loyalty Manager application" to be considered.