|Job Title:||Brand Manager|
|Location:||Sydney CBD, New South Wales|
|Contact Name:||Nicole Goumal|
|Job Published:||February 23, 2021 16:39|
Our client is a global luxury Beauty/Cosmetics brand known for their superior quality. They create distinctive brands and experiences that make people dream.
They are looking for a dynamic self-starter, with a "can-do" attitude who has the initiative to work collaboratively with the wider business.
The role reports into the Marketing Manager and manages a portfolio of brands. Developing & implementing the brand & communications strategy, in order to achieve business objectives and financial targets.
You will lead development and implementation of annual plans in collaboration with the team for Brands under your responsibility. Proactively anticipating gaps in the plan which cannot be fulfilled by launches and proposing programs to activate the brand both ATL and BTL.
Provide monthly reports locally and globally on net sales, retail sales and competitor analysis performance in the market.
Lead key internal and external stakeholders to facilitate the successful implementation of agreed plans and initiatives
Develop and deliver strategy presentations to key accounts and at sales conferences
Identifying new growth opportunities & innovation platforms for the business
Developing and leading the strategic marketing plan
Managing the PR activity, marketing activations, and retailer partnerships
Liaise with the PR agency to help implement the different activations
Lead media planning in collaboration with Marketing Manager, adapting the global media strategies to fit regional market realities.
Working either directly with media agencies (global and/or local) on media campaign implementation; ensuring alignment with brand and market strategy
This position requires an applicant with need skills in Marketing for retail as follows:
Solid experience in a brand management, category management or similar level marketing role (minimum 3 years)
Luxury/FMCG background highly regarded
Tertiary marketing degree in marketing
Understanding of marketing strategy execution
Experience working within the relevant channel of distribution
A solid understanding of margins and pricing structures
Extremely organized with experience of managing and executing a yearly calendar of marketing activity on time and on budget
Strategic and creative thinker.
Team management experience.
Strong communication & interpersonal skills.
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