This opportunity sits within an innovative and dynamic company in the apparel sector, renowned for its commitment to both quality and sustainability. Having gone from strength-to-strength and receiving significant investment, this multi-award-winning business is now elevating its global presence. This established forward-thinking brand is seeking a talented CRM Manager to join their team and lead their customer engagement and loyalty initiatives.
THE ROLE:
The CRM Manager will be instrumental in crafting, driving and conceptualising strategies that enhance the customer experience and drive loyalty. This role involves managing integrated loyalty programs, automated customer journeys, and daily communications to ensure effective and timely messaging, whilst managing a CRM Specialist who will execute strategies alongside you, with the assistance of agency support.
Key responsibilities include boosting Customer Lifetime Value, increasing customer engagement, and optimising conversion rates. The role also involves detailed tracking and reporting on key metrics to inform strategic decisions and drive improvements.
Key Responsibilities:
Lead CRM communications and loyalty programs across multiple regions.
Manage CRM Specialist and agency partners to implement the execution on campaigns.
Segment customer database for personalised and relevant messaging.
Align messaging with commercial goals and regional needs.
Report on key performance indicators and analyse campaign performance.
Implement A/B testing to continuously improve communication strategies.
Collaborate with creative teams to ensure high-quality content.
Manage loyalty programs to enhance customer engagement and retention.
Oversee CRM and loyalty systems, ensuring best practices and technical support.
Monitor market trends and competitor activities to adapt strategies.
Build and maintain relationships with external partners and key account managers.
BENEFITS:
Hybrid working - day days work from home
Bright, modern office space
Additional well-being paid leave
Attend awards and ceremonies
Full in-house and agency team support
Strong budget allocations
Work with a driven, innovative team and compassionate leaders
EXPERIENCE REQUIRED:
Minimum of 5 years' experience in a CRM and loyalty management role.
Apparel or online retail experience highly regarded.
Strong analytical skills with proficiency in relevant CRM and marketing tools.
Proven expertise in digital and email marketing strategies, with a focus on performance and technical execution.
Exceptional communication and project management skills, with attention to detail.
Data-driven with the ability to analyse and interpret data to drive improvements.
Experience in Emarys and Yotpo preferred, but similar platform experience highly regarded.
Degree qualified in a relevant field highly regarded.
SALARY:
$150K-$170K base (*based on experience) + Super & bonus
BEST FIT:
Proactive and solutions-oriented, thriving in a fast-paced environment.
Collaborative team player with a commitment to growth and innovation.
Respectful, open-minded, and customer-focused, with a strong sense of social responsibility.
If you are a strategic and results-driven professional ready to make an impact with a leading brand in the apparel industry, we encourage you to apply for this exciting opportunity. Join our client in shaping the future of customer experience and engagement. Hit apply or email your resume to ralphg@tshr.com.au
